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Expressive Gaming Campaigns

Expressive Gaming Campaigns

Dealing with setbacks and not being a winner are vital for getting through life at any age and this Monopoly campaign emphasizes the lifelong emotional skills that kids will pick up as a result of playing the classic board game. Hasbro and agency KesselsKramer created a campaign that helps to remind parents that coping with losing is actually beneficial for a child’s development. Unlike most board game marketing that only shows happy groups playing and laughing with one another, this Monopoly campaign stands out for showing completely opposite expressions of frustration, anger, disappointment and sadness.

Childhood development expert Dr. Krista Okma worked with the brand on the campaign and argues that Monopoly is actually beneficial for healthy emotional development.Dealing with setbacks and not being a winner are vital for getting through life at any age and this Monopoly campaign emphasizes the lifelong emotional skills that kids will pick up as a result of playing the classic board game. Hasbro and agency KesselsKramer created a campaign that helps to remind parents that coping with losing is actually beneficial for a child’s development. Unlike most board game marketing that only shows happy groups playing and laughing with one another, this Monopoly campaign stands out for showing completely opposite expressions of frustration, anger, disappointment and sadness.

Childhood development expert Dr. Krista Okma worked with the brand on the campaign and argues that Monopoly is actually beneficial for healthy emotional development.

Source:https://www.trendhunter.com/trends/monopoly-campaigns

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