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Digital Pop Stars

A few years ago, the marketing landscape was transformed by an influx of virtual influencers and with the rise of generative AI, the entertainment industry is dramatically changing as well, thanks to ...

Laura McQuarrie
Sep 2023
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Glitchy Beer Cans

Inspired by a viral moment, Coors Light created a special edition beer can that specifically speaks to baseball fans.
Recently, Major League Baseball player Shohei Ohtani made the news when he h...

Laura McQuarrie
Sep 2023
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